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Lightening Workshop: Success in Developing Product Requirements in the Exploding Field of Digital Health

Jennifer Joe, MD  (CEO, Vanguard Health)

Jaydeo Kinikar  (Head of Portfolio Marketing Operations, Philips Connected Care)

Amy Bucher, PhD  (Vice President, Behavior Change Design, Mad*Pow)

Alisa Niksch, MD  (Pediatric Cardiologist, Electrophysiologist, Tufts Medical Center)

Location: Biomed Room 2

Date: Wednesday, September 16

Time: 3:00 pm - 4:30 pm

Track: Track B: Next-Generation Design Trends & Innovation Strategies

Vault Recording: TBD

Don’t be left behind. COVID-19 has rapidly changed our world. We knew that digital health was making moves when the FDA announced their Digital Health Software Precertification Pilot Program, and then most recently permitting the marketing of the first game-based digital therapeutic to improve ADHD. Coupled with the widespread adoption of telemedicine because of the Covid-19 pandemic, digital health tools are set to become ubiquitous in the next few years. Join a panel of digital health experts to hear about the forces driving the adoption of digital devices by clinicians and patients, and walk away with practical, actionable recommendations for understanding market need, and steps for developing product requirements based on research and physician insights.

Topics include:
  • Where is there possible market opportunity (i.e. point of care telemedicine and wearable products for patient monitoring, digital therapeutics, use of remoting imaging and AI for next-gen patient diagnosis, etc.)?
  • Identifying key touch points with health providers and hospitals to gain clinical insights and expertise
  • Designing and developing proof of concept and then rolling out early clinical trials
  • Identifying key design principles important in transitioning from traditional medical device to software development
  • Exploring product development challenges including enterprise connectivity, software analytics, and cyber security