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Meghna Eichelberger (Principal, The Boston Consulting Group)
Location: Center Stage, Booth 563
Date: Wednesday, April 18
Time: 3:00pm - 3:45pm
Pass Type: Conference (Paid), Expo (Free) - Get your pass now!
Free Content & Activities: Center Stage
Vault Recording: TBD
How do we not survive but thrive in a world with real-world evidence?
Clinical and economic value proof is table stakes - government and commercial payers, sophisticated providers, and patients demand safety & efficacy, but how do we demonstrate meaningful improvement in patient outcomes while taking cost out of the healthcare system? And how do we do it using today's digital and real-world tools?
In today's session, we propose a proactive approach to next-generation evidence generation & dissemination for R&D managers, marketing leaders, and medical & regulatory colleagues:
- What data are needed during the development process, for submission, and for a successful market launch?
- What new capabilities do we need to fully leverage health-economics, human factors, payer analytics, real-world & patient-reported data, and real-time digital & social media?
- Will our strategy drive greater market adoption, maintain price, or speed up time to market?
- How do we articulate the value and impact of having this data to gain buy-in and investment from internal stakeholders?