April 18–19, 2018Boston Convention & Exhibition CenterBoston, MA

BIOMEDevice Boston 2018 Schedule Viewer

View, browse, and sort the education offerings, networking opportunities, and event activities by using the filters below; you can search by Pass Type, Free Content & Activities, and Conference Track. With this session scheduler, you can build your daily agenda in advance and access the full list of options during the event. Sessions do fill up and seating is first come/first serve, so please arrive early to sessions that you would like to attend.

At the Fuzzy Front End, How Much Engineering is Enough?


Dave Franchino (President, Design Concepts Inc)

Location: 160 A

Date: Thursday, April 19

Time: 9:15am - 10:00am

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: Biomed Track A: R&D

Vault Recording: TBD

Product developers play a unique role during the fuzzy front-end development process. Successful innovation requires that new products live at the intersection of feasibility, viability, and desirability. Often, market research or concept preference testing is used to help determine if a proposed concept will be desired and unique in the marketplace. Correspondingly, business modeling, proforma income statements, and pricing research can help assess if the business has a viable path to profitability. Assessing feasibility early can present a unique challenge.

Topics covered will include:
  • How to avoid selecting concepts and technologies that might be fatally flawed
  • Ways to strike a balance between risk and reward when focusing engineering efforts
  • Tools, techniques, and methods that can be used to assess feasibility while maintaining flexibility for innovation
  • Different approaches to risk mitigation, tools for identifying risk, and tools for minimizing risk