View, browse, and sort the education offerings, networking opportunities, and event activities by using the filters below; you can search by Pass Type, Free Content & Activities, and Conference Track. With this session scheduler, you can build your daily agenda in advance and access the full list of options during the event. Sessions do fill up and seating is first come/first serve, so please arrive early to sessions that you would like to attend.
Dave Franchino (President, Design Concepts Inc)
Date: Thursday, April 19
Time: 9:15am - 10:00am
Pass Type: Conference (Paid) - Get your pass now!
Conference Track: Biomed Track A: R&D
Vault Recording: TBD
Product developers play a unique role during the fuzzy front-end development process. Successful innovation requires that new products live at the intersection of feasibility, viability and desirability. Often market research or concept preference testing is used to help determine if a proposed concept will be desired and unique in the marketplace. Correspondingly, business modeling, proforma income statements and pricing research can help assess if the business has a viable path to profitability. Assessing feasibility early in the fuzzy front end can present a unique challenge.
Topics to be discussed include: